You know your business needs an email address whether you are a local business, online business or an affiliate marketer. A free email account is better than no email at all. There are actually people who contact me about doing business and they have no email! Really!!
Communication with your Client
Communicating through Email is one of your primary means of communication. It’s important to make sure that your credibility surrounds that communication and that your Email address is one that speaks “professionalism” no matter what. It is the “face” of your business as this is most likely the main contact point for building trust and a long lasting relationship with your customers. A free email account says the contrary!
When people see your Email address, if you have a free email account, they might get the impression that you are not as serious about your business as you should be. It is all about the perception.
The following points are important to take note of regarding free email accounts:
- Your business Email address from a free service may seem unprofessional and thus may cause people to judge the legitimacy of your products and/or services based on that.
Not registering your domain name give other people the impression that you are a spendthrift and that you are not serious about doing business.
- Using a free Email service makes you appear as though you don’t have credibility and the question may come up in the minds of other people as to whether your business will actually be around in the long term, and
- Your business may be vulnerable to hackers if you have a free Email address.
It is really easy to get a Professional email adress!
It is easy to get a Professional email address, you must have a professional website if you are thinking of marketing your business and increasing your income. Use your domain to set-up a professional email address in your c-panel. If you do not know what I am talking about, you either have a web developer (he/she should have created a professional email when he created your website), or you don’t have a professional website!
If the latter is the case, you are throwing away a lot of clients, aka money! Get a website now! If your business is not online, it is soon to be “dead”! Go to my “contact us” page if you need assistance. However, you can get hosting and a domain (with professional email) here. CLICK HERE. There are video’s included that will show you how to set-up your website and email and become professional. This way you can increase your business visibility to your clients and generate online sales for your business!
Do I really need an Autoresponder?
An autoresponder is a computer program that automatically answers e-mail sent to it. They can be very simple or quite complex. Autoresponders are often used as e-mail marketing tools to immediately provide information to their prospective customers and then follow up with them at preset time intervals.
An Autoresponder is Your Ever-Present Salesperson!
Nobody goes to their email to read messages from friends or family. You have an email for business. This is where you get information on new products, industry changes, special promo’s etc… And basically everyone has an email address.
Email is the number one way to build a relationship with your clients/customer’s. So, besides having a professional email you should have an automated email system which builds trust and sells to your clients automatically. Otherwise, you will be spending hours writing emails and doing marketing instead of running your business.
The number one marketing tools any business or salesperson should have is an “Autoresponder”. This automates the whole process of sending information about your business to customer’s and emails are specifically designed to achieve an objective. Each new client on your email list will automatically receive information about your business and promotions. Once set-up, this save you a ton of time.
There are many autoresponders on the market. The more familiar ones are Aweber and Getresponse. However, i am using Global NPN which is a lot cheaper and has great added functionality. There are also a multitude of training video’s, webinars and courses designed to not only teach you how to effectively use email marketing but how to manage and run entire business marketing campaigns, no matter what type of business you operate.